Meta tells advertisers mixed reality could be a few years away!!

Mixed reality (MR) technology could allow a person wearing an MR headset to use a real world object to trigger a virtual world reaction, like hitting a video game character with a real world baseball bat, for instance.

Technology that merges the virtual and physical worlds could start to become a reality for consumers in a few years, Facebook owner Meta Platforms Inc has told advertising agencies, giving more details of its vision for the creation of the metaverse.

It is one of three types of extended reality technologies often associated with the metaverse. Augmented reality exists, with mobile games like Pokemon Go, but players cannot affect the digital world with a physical object.

Virtual reality headsets, like Meta’s Oculus, immerse users into a fully virtual world where they can interact with the environment.

It was Meta’s first roundtable discussion with agencies about the metaverse.

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