When you turn this TV off, the display just rolls itself up, and tucks into the small speaker cabinet below.

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Alternatively in ‘Line View’ mode, it shrinks down to about a fifth of its height to work as a display for the integrated sound bar.

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It’s an achingly cool party trick that’s made possible by OLED technology.

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This kind of display doesn’t require backlights – the OLED crystals generate their own light when a current is passed through them.

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This means they can, if manufactured in a certain way, be built into flexible screens.

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We’ve seen demos of this bendable screen technology for a couple of years now, but manufacturing is still fairly expensive and hard to perfect

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CLICK HERE

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