Steve Jobs started wearing his signature black turtleneck because his employees didn't want to wear a company uniform.
Steve Jobs didn't have some of the technological savvy you might expect.
Jobs was originally inspired to start dressing in uniform when he visited the Tokyo headquarters of Sony in the '80s and admired the minimalist Miyake-designed uniforms the employees wore.
Jobs loved the uniforms so much, in fact, that he commissioned Miyake to design uniforms for Apple, but his employees hated the idea.
Jobs compromised by adopting the signature Miyake turtleneck.